As far as I’m concerned, I have the greatest job in the world. Sure, start ups are stressful, and there’s the constant pulling up the couch cushions looking for a few hundred thousand, but, as Lead Designer/Media Director, I’m pretty much insulated from all that.

My focus is to come into work and think up ways people can find and give useful information around green items and knowledge. And the other great part, is that I’m working directly with 2 great guys – Ethan and Lew. Their job it is to also think creatively – but with the emphasis on how to make what we want to do actually happen and work.

So what do I do exactly? Collaborate with Ethan and Lew on what it is people might want to do that will help us all become more sustainable….

but specifically, I then take the conversations we have and implement the look, feel, and how people easily get from one place to another on our site.

Katie and Caroline brought us all together to work out the nuts and bolts of their vision – and what’s happened is that as Ethan, Lew and I have gotten involved in making the vision real, how to accomplish the vision has morphed and changed.

But, Geez, what am I saying here? The vision has been creating a community where regardless of where you may be on the green spectrum, you’ll find something valuable here – whether it be solving a green dilemma you have, or sharing your green knowledge with someone else, or discovering and researching green products. How to do all this? Well, that’s dependent on how people use OsoEco, and what they want to do here.

It’s this give and take process that I love. Our team starts from this personal place – what we want to do on OsoEco, what we want to see on OsoEco – and then Ethan and Lew build it…. a small, teensy part of it. Then we all look at it, pretty it up, and put it out live to our beta testers. Depending on what our wonderful betas tell us, and how we see them using it, we tweak and refine and throw some things out and are spurred onto even grander ideas that we then build a teensy tiny part of and put out live again and the process just keeps going….

This ability to morph, change, evolve, is mainly possible because we’re really clear about where we’re going. We’re really clear that we’re creating a place for anyone who’s green-inclined to find useful ideas, items, relationships. We’re really clear that OsoEco is one part social network, one part green sharing network, and one part shopping for items network.